- The application form will be open until Tuesday, July 28
- Developing Universal Narratives from Andalusia (DUNA) is an initiative that will bring together local audiovisual and tourism SMEs with top-tier production companies in person
- AnyThey are among the first professionals whose participation has been confirmedHis name is Pedro “Tate” Arráez (Game of Thrones), Álvaro Iglesias (Heartstopper), Juan Jiménez (Kingdom of Heaven), Rafael López Manzanara (La Casa de Papel) and Dani Ojeda (Adidas, Budweiser).
MÁLAGA, June 16, 2026 – The application form is now open for Andalusian SMEs interested in taking part in Developing Universal Narratives from Andalusia (DUNA), a program promoted by SDCC Málaga, the Regional Ministry of Tourism and Foreign Affairs of the Government of Andalusia, and the Andalucía Film Commission.
DUNA is a special initiative created to connect small and medium-sized enterprises based in Andalusia with leading production companies working on international projects.
Among the participating professionals, the following have been confirmed so far: Pedro “Tate” Arráez, Location Manager Supervisor at A Film Location Company and member of LMGI (Game of Thrones, The Crown, Venom: The Last Journey), Álvaro Iglesias, Founding Partner at Solworks (Heartstopper S3, Devil’s Advocate, and clients such as F1 and Nike), Juan Jiménez, Production Director at Calle Cruzada (Kill Jackie, Night and Day, and The Kingdom of Heaven), Rafael López Manzanara (Superlópez, Money Heist, Elite), and Dani Ojeda (advertisements for LVMH, Adidas, and Budweiser). DUNA will coordinate meetings between them and representatives of SMEs during the convention, facilitating the creation of business opportunities and contributing to the growth of the creative industries.
Eligibility Requirements and Conditions for Participation in DUNA
- Be an SME based in Andalusia.
- Engage in an activity related to the audiovisual or tourism sector.
- Be available to participate in meetings between October 1 and 4, 2026.
- Please complete a formal application using this form by Tuesday, July 28, 2026.
SDCC Málaga is a hub for Europe’s creative industries, bringing together fans, creators, studios, publishers, and companies from across the entertainment sector, including film, television, comics, video games, and animation. It is this commitment to fostering connections and creating opportunities for collaboration that led to the creation of DUNA.
The program was presented last May at the Marché du Film in Cannes, France, one of the most important film markets in the world.
Acting Minister for Tourism and Foreign Affairs of Andalusia, Arturo Bernal, stated that this initiative “turns the celebration of San Diego Comic-Con Málaga into a genuine business-generation platform for Andalusian companies.”
“Professionals involved in international productions will find in Andalusia not only unique filming locations, but also talent, technical expertise, and audiovisual companies with the capacity to integrate into projects with global reach,” he emphasized.
Bernal also highlighted the tourism impact generated by audiovisual productions in the region, noting that they “create a chain of opportunities for accommodation, transportation, hospitality, specialized services, and experiences linked to Andalusia’s tourism offering.”
He added that the initiative “will enable direct connections between production companies and a business ecosystem capable of meeting their operational needs while also showcasing Andalusia through unique locations that can become part of new audiovisual narratives.”
The fan experience at the center
San Diego Comic-Con Málaga will maintain its attendance capacity of 90,000 visitors (22,500 per day) while significantly expanding both its footprint and programming, including the addition of a new 9,000-square-meter hall to its Exhibitor Hall and an expanded Artists’ Alley.
The event is co-funded by the Andalusia ERDF Programme 2021–2027 and the Regional Government of Andalusia. As one of Europe’s leading gathering places for fans and professionals of pop culture, it already features Special Guests and the first confirmed guest dates.
Ticket sales for the next edition are now available at Ticketmaster.